Getting ready for Black Friday

If you talk to anyone who works for an eCommerce company and ask "Hey, how is your week going?", you will soon realize that this is not a week like any other: this is Black Friday week. This event has become very popular in Europe over recent years, and in a certain way establishes the beginning of the Winter season for most online stores and companies.

Black Friday means growth, a fact that within the reality of eCommerce Search becomes even more pressing.

Beyond its origin and history, Black Friday has a special meaning within the reality of eCommerce, and Search in particular: it means growth, opportunity and inspiration to evolve Search. The visualisation that accompanies this lines pretends to represent this reality, showing the nature of the growth through the days and hours before and after Black Friday, and underlining the importance of Search under the campaign mode of any store.