Visualising Search & Navigation

Desktop vs Mobile II

Distribution of Search traffic throughout the day

As a further part of the comparison between the behaviour of users using Mobile and Desktop devices, we have analysed the distribution of Search traffic throughout the day.

In this case, we have made a comparison between workdays and weekend using the data of last month (September 2017), observing a notable difference during the first hours of the day: between 8 a.m. and 12 p.m. Search traffic on Desktop devices is noticeably higher on workdays than on the weekend; on the contrary, the behaviour when reaching the end hours of the day is practically the same on any day of the week.

Regardless of the comparative between workdays and weekend, you can also see the overall profile of Search traffic throughout the day: users use more Mobile at night and Desktop devices on the rest of the day.